Never before in the time span of about 50 years, was the blue-ribbon equestrian competition granted beyond the BBC's TV coverage of the weekend event. This was included in form of free offering of digital rights to the other media companies, portraying as the competitors.
The very popular Horse & Country TV, a digital channel run by Heather Killen, is now the owner of the global media distribution and sponsorship rights for the event. This will continue till the end of 2012.
Consequently, Sir Roger Jones, the former BBC governor, and Mark Young, a former senior TV sales executive are now a part of the BBC Worldwide. Owning a position of the non-executive directors, they put two and two together to facilitate the global development of the business. As known, the BBC has always exclusively covered the Badminton trials. It extends this year from 30 April to 3 May covering the weekend days as well.
The new venture has shown that quite a number of international TV highlights packages have been transferred to other broadcasters, with the H&C TV channel. This can be availed by the Sky digital satellite subscribers. So it is advisable to also check out all the Sky TV offers. They aim at providing the best coverage to lure the audiences. However, there has been very minute exploitation of the internet rights.
It is important to note that BBC will still retain the first-run TV rights. H&C introduced to offer a package comprising internet video coverage during the weekend event. This can be availed by any broadcaster from across the world without paying a penny.
Other Related Post:
The very popular Horse & Country TV, a digital channel run by Heather Killen, is now the owner of the global media distribution and sponsorship rights for the event. This will continue till the end of 2012.
Consequently, Sir Roger Jones, the former BBC governor, and Mark Young, a former senior TV sales executive are now a part of the BBC Worldwide. Owning a position of the non-executive directors, they put two and two together to facilitate the global development of the business. As known, the BBC has always exclusively covered the Badminton trials. It extends this year from 30 April to 3 May covering the weekend days as well.
The new venture has shown that quite a number of international TV highlights packages have been transferred to other broadcasters, with the H&C TV channel. This can be availed by the Sky digital satellite subscribers. So it is advisable to also check out all the Sky TV offers. They aim at providing the best coverage to lure the audiences. However, there has been very minute exploitation of the internet rights.
It is important to note that BBC will still retain the first-run TV rights. H&C introduced to offer a package comprising internet video coverage during the weekend event. This can be availed by any broadcaster from across the world without paying a penny.
Other Related Post:
No comments:
Post a Comment